Calvin Klein još jednom pokazao kako je za vrhunski marketing dovoljno nekoliko poznatih faca

Calvin Klein spada u onu grupu brandova koji ne trebaju marketinške stručnjake. Svi ih znaju i sinonim su za kvalitetu i dobar imidž.

Ova marketinška kampanja za proljetnu kolekciju 2016 je bomba. Vraća nas u devedesete…

Back in bed with @justinbieber. Introducing the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. #mycalvins Stay tuned for more.

A photo posted by Calvin Klein (@calvinklein) on Jan 26, 2016 at 4:05pm PST

Calvin Klein je promijenio doživljaj muškog donjeg rublja i među muškarcima i među ženama. Dotad su “gaće” bile bijeli komad pamuka koji ti mama/žena/djevojka kupuje u pakiranju od tri komada. Ako niste znali glavni dizajner Calvin Kleina početkom devedesetih, John Varvatos, je dizajnirao novi komad muškog donjeg rublja koji je danas najnormalnija stvar – boxer briefs. Tu vrstu donjeg rublja su popularizirali ogromni billboardi s Marky Markom, mladim Mark Wahlbergom koji je tad još uvijek ganjao repersku karijeru (a Transformeri su još uvijek bili samo crtić).

A photo posted by KinkyGirlsBookObsessions™ (@kinkygirlsbookobsessions) on Jun 5, 2015 at 12:12pm PDT

Marky Mark, prvi Calvin Klein model

Ono što je marketinški tim Calvin Kleina naučio je: ulupaj pare u velike zvijezde, stavi ih na billboarde i prodaj rekordan broj donjeg veša.

Tako nastavljaju s novom kampanjom #MYCALVINS za koju su angažirali najveće zvijezde današnjice. Justin Bieber sjaji i sanja u svojim Calvinicama, Kendrick Lamar razmišlja u svojima, Fetty Wap (kraljevski) zarađuje novac u svojima… Oduševio nas je mladenački pristup biranja celebritya. Tu je i neizbježna Kendall Jenner, ali i FKA Twigs i Joey Bada$$ o čijim glazbenim pothvatima izvještavamo svako malo. Osim samih fotki, snimili su i kratki video zbog kojeg ćete sigurno htjeti svoje Xiao Ban bokserice zamijeniti s Calvin Klein modelima.

What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring @justinbieber, @kendricklamar, @fkatwigs, @kendalljenner, @abbeylee, @fettywap1738, @teriyakipapi, @saskiadebrauw, @adwoaaboah, @joeybadass, @karate_katia, @princessnokia and more. Photographed by Tyrone Lebon.

A video posted by Calvin Klein (@calvinklein) on Jan 26, 2016 at 3:07pm PST

Čini se kako će ova kampanja itekako uspjeti, čemu svjedoči i viralna kampanja u kojoj korisnici Instagrama sami dopisuju na praznu crtu što rade u svojim Calvin Klein komadima. A evo i poznatih faca u Calvinicama.

Platinum artist & Grammy nominee @fettywap1738 lives without regrets in #mycalvins in the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. What do you do in yours? #mycalvins

A photo posted by Calvin Klein (@calvinklein) on Jan 27, 2016 at 9:13am PST

 

I pray in #mycalvins. Hip-hop artist @joeybadass as seen in the Spring 2016 Calvin Klein global advertising campaign. Photographed by Tyrone Lebon. See more at calvinklein.com.

A photo posted by Calvin Klein (@calvinklein) on Jan 29, 2016 at 3:21pm PST

 

Shaping the future with @kendricklamar in #mycalvins. 11-time Grammy nominee photographed for the Spring 2016 Calvin Klein global advertising campaign by Tyrone Lebon.

A photo posted by Calvin Klein (@calvinklein) on Jan 26, 2016 at 7:06pm PST

 

I am powerful in #mycalvins. @kendalljenner stands tall in the Spring 2016 Calvin Klein global advertising campaign by Tyrone Lebon.

A photo posted by Calvin Klein (@calvinklein) on Jan 28, 2016 at 6:59am PST

 

I defy genres in #mycalvins. Artist @fkatwigs photographed by Tyrone Lebon for the Spring 2016 Calvin Klein global advertising campaign. See more at calvinklein.com.

A photo posted by Calvin Klein (@calvinklein) on Jan 28, 2016 at 1:32pm PST

 

Sad kad će ova kampanja osigurati milijune dolara profita, vičemo u svemir još jednom “VRATITE NAM CK JEANS, ALI NE OVAJ USKI KOJI SADA IMATE”!

TAGOVIbokserice calvin klein Joey Bada$$ justin bieber kendall jenner Kendrick Lamar Kylie Jenner moda stil